Over 52 percent of all internet activity now takes place on mobile, with nearly 90 percent of that time passing in apps alone. By 2019, mobile advertising will represent 72 percent of all US digital ad spending.
Leading brands know this and prioritize the power of mobile-first connections with their audiences. Brands that don’t will miss out on new customers, sales and engagement opportunities, as well as quickly fall behind their competition.
Mobile moments make it personal
The most powerful way to connect with your audience is in the right place at the right time, also known as mobile moments. Mobile moments are key to providing personalized customer experiences, as well as driving successful mobile marketing campaigns. Here’s how it looks when an automotive brand uses these moments to walk customers through the journey to purchase.
To learn more about this Audi dealership’s use of mobile moments, download the full report here.