A mobile device ID is the most personal way to understand today’s always-connected users. Discover 3 reasons why device IDs are essential to your marketing efforts, whether you’re an app developer or advertiser.
Mobile video marketing has become one of the most powerful tactics for brands to connect with their target audiences. Here are 5 strategies to launch your mobile video campaign in the right direction.
Ever since 2014, the number of active mobile devices in the world has outnumbered the human population. In order to stay ahead of the industry, brands should embrace all that mobile marketing has to offer. Here are five mobile marketing trends that your company should know for 2017:
Mobile audiences are unique in their preferences, digital behavior, and buyer objectives. Leveraging mobile data is a powerful strategy your brand can implement to connect with users in a meaningful way and further take your company to the next level.
Cross-device tracking can be tricky. With mobile device IDs, you can make a deterministic match to real, verified users instead of relying on a lucky guess.
What is geofencing? Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence.” This barrier could outline the radius of a store or city boundaries to target consumers who enter or leave the exact location. Perfectly targeted campaigns Geofencing draws a virtual barrier around a specified location. When retailers utilize this tactic, they can outline the perimeter of the neighborhood or city in…