Cross-Device Tracking: Deterministic vs. Probabilistic

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One individual can scroll through social media on his or her smartphone on the commute to work, browse the web on a desktop at work, online shop on a tablet at home and stream shows on a laptop before bed – all in one day. The Pew Research Center surveys that U.S. adults are increasingly engaging across multiple devices including cell phones, desktop, laptops, tablets, e-book readers, game consoles, etc., with mobile devices as the…

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Delivering the Right Campaign at the Right Time with Geofencing

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What is geofencing? Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence.” This barrier could outline the radius of a store or city boundaries to target consumers who enter or leave the exact location. Perfectly targeted campaigns Geofencing draws a virtual barrier around a specified location. When retailers utilize this tactic, they can outline the perimeter of the neighborhood or city in…

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Six Forms of Mobile Marketing to Boost Success

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Mobile marketing has revolutionized the way in which marketers create, target and deliver campaigns. With the recent introduction of mobile advertising into everyday marketing campaign distribution, advertisements are more relevant and successful than ever before. Each form of mobile marketing encompasses the many ways marketers promote a brand via a mobile device – including in-app ads, mobile web searches and more. Check out these forms of mobile marketing to enhance your future campaigns. In-app ads…

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A Look Into Mobile Marketing’s History

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As mobile devices are becoming the foundation of consumers’ everyday media consumption, mobile marketing is more imperative than ever before. Its rapid growth over the past two decades has made vital strides in becoming an effective marketing platform. Take a look into mobile marketing history and learn how this powerful form of marketing came to be. Emergence a new media channel Since the first mobile phone capable of sending and receiving texts was launched in…

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