Delivering the Right Campaign at the Right Time with Geofencing

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What is geofencing? Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence.” This barrier could outline the radius of a store or city boundaries to target consumers who enter or leave the exact location. Perfectly targeted campaigns Geofencing draws a virtual barrier around a specified location. When retailers utilize this tactic, they can outline the perimeter of the neighborhood or city in…

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