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Key Benefits of Look-alike Modeling

By | Mobile Marketing

What is look-alike modeling? Look-alike audiences are created from characteristics found in your customers and enable you to reach relevant new prospects who are most likely to be interested in your business. By analyzing the characteristics of your existing customers, we can build look-alike audiences using insights such as demographic information, lifestyles, interests and consumer behaviors. How look-alike modeling works Look-alike modeling can be explained in three easy steps. Identify ideal audiences from your existing…

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GDPR Changes in 2018

By | Data, Technology
GDPR Changes in 2018 As of May 25, 2018, the EU General Data Protection Regulation (GDPR) will be in full effect. Under its legislation, all EU residents’ Personal Identifiable Information...
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