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Stay Ahead of the Trends with Mobile Segmentation

By | Audience Targeting, Mobile Marketing

It is no surprise that the use of a mobile device throughout an individual’s day-to-day activities is rapidly increasing. 68% of mobile users prefer to use their smartphones within the walls of their home, even when they can easily access a larger screen to accomplish their digital tasks. Mobile is now a vital tool in understanding purchase behavior and user habits. As a marketer, you need to stay one step ahead of these trends and…

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Behavioral Targeting in the Mobile World

By | Audience Targeting

Mobile marketing gets you in touch with an audience that encompasses 64 percent of U.S. adults, whether they’re at home, work or out for a fun night on the town. You can reach potential customers at critical stages of the buyer’s journey, such as when they’re actively looking for a solution to their problem or trying to find the best place to purchase a product. However, you need a way to get your marketing messages…

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