Mobile marketing has revolutionized the way in which marketers create, target and deliver campaigns. With the recent introduction of mobile advertising into everyday marketing campaign distribution, advertisements are more relevant and successful than ever before. Each form of mobile marketing encompasses the many ways marketers promote a brand via a mobile device – including in-app ads, mobile web searches and more. Check out these forms of mobile marketing to enhance your future campaigns.
With in-app ads, you can place advertisements within an app either as a banner ad or pop-up screen. Banner ads are effective in delivering relevant copy or graphics that sit at the top of a user’s screen. As the user scrolls, the banner will follow the screen to ensure that he or she is constantly being delivered the advertisement. Pop-up ads will display across an entire screen, typically while the opened app is loading. This offers a potential for high levels of engagement with users. Pop-up ads are usually “in-game” ads, meaning they are delivered periodically while a user is participating in a mobile app game.
SMS (short message service) allows marketers to send advertisement campaigns through text message. This type of mobile marketing is typically used within promotions or loyalty programs. This is one of the foundational forms of marketing, which have lead to many advancements in the mobile industry.
MMS (multimedia message service) delivers media text messages to the target consumer. Images, video or audio can be sent straight to a consumer’s inbox. This is just one step further than SMS messages because consumers are more likely to respond to an image or video than they would to a simple text of copy.
QR codes are square boxes of scannable code that you can receive on your mobile device. Upon scanning or reading with a smartphone camera, the user is delivered readily available information such as promotions, special website access or individualized offers. These QR codes are forms of mobile marketing that are completely interactive forms of campaign delivery. They provide much higher engagements rates, as users need to willingly choose to scan the barcode to discover the benefits.
A benefit to utilizing mobile marketing is that GPS data is built into smartphones. Through this technology, marketers can deliver advertisements to consumers based on their geographic location. A marketer can signal an ad to pop up on a user’s phone when he or she is within the desired region, prompting the user to receive special offers for a specific retail location. Marketers can also rely on this geographic technology to pinpoint where an individual user lives, to determine if they would be eligible to receive a larger-scale multi-channel campaign.
Mobile web adapted
Apart from the mentioned forms of mobile marketing, marketers can also optimize each of their desktop campaigns to easily adapt to a mobile website layout. Although there isn’t a universal ad size that works for all campaigns, there are several mobile-friendly options. Banner ads can be rendered into 320 x 50 or 300 × 50 banner ads that will display across a mobile screen to grab a user’s attention.
By capitalizing on these six forms of mobile marketing, advertisers can more accurately and effectively deliver their campaigns to their target audience’s mobile devices. It’s no surprise that the industry is moving towards a more mobile-focused means of campaign delivery. Because of this, it is vital that marketers get on board to remain active competition in the industry.