While we are all eager to discover that “hidden secret” to drastically get ahead in business, it’s those who understand the underlying catalysts and relevant trends that are most successful. The technology world is the same: you need to learn the most up-to-date user trends and assess the market to get ahead. One major trend to follow is the growth of our mobile-centric world. It’s estimated that by 2020, 6 billion smartphones will be in use. Currently, smartphone users check their phones 150 times a day, with 92% of that time spent in apps. Ensuring users have a positive in-app experience is imperative to your success. Developers are increasingly integrating software development kits (SDKs) into their apps as they recognize their performance and financial benefits.
What is an SDK?
An SDK is a programming package or collection of software made of code and embedded into the backend of mobile apps. SDKs can serve a variety of different functions, such as collecting user data or providing a platform to create an in-app store.
Below are six of the most popular SDKs and what they can do to help you get ahead.
The goal of every mobile app is to maximize the conversion of visitors into users and increase revenue.
Attribution SDKs present a unique opportunity for developers to track the effectiveness of their marketing efforts by measuring induced app installations, in-app purchases and repeat visitors.
These SDKs enable you to monitor the success of your marketing channels and ensure the growth of your app.
Monetization SDKs make it possible to monetize your app by serving ads to your users. Many of these SDKs compensate you based on how many times your users interact with the ads. While the financial benefits of this type of SDK are huge, a positive user experience should always come first.
Additionally, ads shouldn’t take away from the app’s structure. It’s crucial to understand if and how embedding an SDK may affect a user’s experience.
This type of SDK focuses on app quality control. You can use these SDKs to monitor and track app crashes.
Using one of these SDKs enables you to better equip yourself to identify and fix any problems or bugs. In turn, you will enhance app quality and user experience.
For developers that have an in-app store or offer a paid service, a payment SDK is essential. They simplify the payment process by giving developers a framework to collect their earnings.
When choosing a payment SDK, consider one that allows you to design and configure your payment page. It’s important to make sure that every aspect of your mobile app seamlessly flows together and stays true to your branding.
Another helpful feature offered by many payment SDKs is one-tap checkout.
Using an SDK that enables you to personalize the format of your payment page and simplifies the payment process for users will reduce the number of incomplete transactions.
If you’re interested in embedding a payment SDK, I would recommend checking out Venmo, Braintree, Paypal and card.io. All of these SDKs are great options, and interestingly Paypal owns the majority of them.
Analytic SDKs make it possible to track and learn about your users’ behaviors and interactions with your app. For example, an analytic SDK can track which elements of your app your users spend the most time with.
You can use this monthly data to look for trends in your overall user behavior and make adjustments to enhance your app structure based on where your customers spend the most time.
Data (Information Collecting)
Data SDKs enable developers to unlock a whole new revenue source without serving ads to their users, which is beneficial for users who want to have an ad-free experience. Some data SDK companies can also provide audience attribution reports to you that are representative of your users.
First and foremost, it’s essential to ensure your users’ data is shared with trustworthy SDK companies that are transparent and ethical.
An audience attribution report can be helpful as you grow your app’s backing. You can learn a great deal about which types of people to target in order to grow your total users!
The Future of SDKs
In 2017, it was reported that on average, apps had 17.8 SDKs embedded. This number was up from the averages reported during 2016. Going forward, it is expected to see these numbers continue to rise throughout 2018 and beyond.
Why should I incorporate an SDK into my App?
Like any major business decision, developers should do their due diligence before integrating an SDK.
It’s important to keep in mind that each mobile app is different and each developer has a different vision. Because there is such a diverse array of SDKs, it can be overwhelming to decide which is best for you. Make sure that the SDK you choose is enhancing at least one component of your app and positively contributes to the overall experience.
Ask yourself the following questions before making your decision:
- Does this SDK compromise user experience?
- What are the fees/costs?
- Can I still work with other SDKs?
- Is this SDK going to negatively impact pre-existing SDKs’ I have installed?
- Will this specific SDK drain a user’s battery?
- Is there a specific compliance?
- Am I bound to use this SDK for a period of time?
After looking into the questions above, ensure the SDK comes from a trusted source.
Here at oneAudience, our SDK will teach you about your users’ behaviors, lifestyles and interests while in return gaining revenue. This ethically sourced information can further enhance your app so you could understand your audience and get ahead!